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And each year since 2018, its affiliate business has doubled in revenue. Now, subscriptions and affiliate revenues make up about 30% of the publication’s overall revenue, according to a company spokesperson. “You don’t just have to put stories behind a hard paywall to drive subscriptions.”Īs of earlier this year, 20% of Wired’s revenue came from non-advertising related sources, which includes its affiliate, subscriptions and licensing businesses.
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“You can have an open model on the right types of stories that perform quite well,” Rosenfield said. But for subscriptions, the e-commerce pages used display ads and contextual marketing in the stories themselves to promote the publications’ own subscription deal: $5 for the first year. Even if a reader reaches their article limit, they can still access these pages. Wired’s affiliate content - which consists of best deal round-ups, gift guides and product reviews - is not a part of the publication’s digital paywall. And commerce content monetization platform Skimlinks, which works with several publishers including Condé Nast, reported that it saw a 60% year-over-year increase in traffic on Black Friday 2020 versus the 2019 shopping holiday and recorded over 5 million clicks on the affiliate links it powers. 30, a 15% increase over last year, according to Adobe Analytics. shoppers spent over $10.8 billion online this year during Cyber Monday on Nov.
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